One of the most basic psychological benefits behind gift and
loyalty cards is that people see the value on the card as "free money"
or "found money". The psychological effect is similar to that of a
credit card, only much stronger, since the gift/loyalty cardholder
doesn’t have to pay anything back.
As a result, people spend more. Someone with a $50 restaurant gift
or loyalty card will usually indulge in a dinner for two, spending $120.
Another shopper in a retail clothing store with $15 left on his or her
card will splurge on an item that is $15 more than they would otherwise
be willing to spend.
A person who has a $5 Starbucks gift or loyalty card is more likely
to visit Starbucks instead of another coffee store. What's more, they
will probably use the card to buy an extra coffee for a friend or
colleague.
Benefits of a Gift & Loyalty Card Program
Increase Sales & Profits
Attract new customers –
When
gift/loyalty recipients visit to redeem cards
Generate repeat traffic – When gift/loyalty cardholders visit to redeem unused value
Generate higher tickets
– 58% of
gift/loyalty card receivers spend more than value of the card.
“Customers see the gift/loyalty card as a discount and on average spend 40
percent more than the card says.”
Increase frequency of visits – With loyalty Cards
Increase profit margin
– Gift
and Loyalty card users tend to pay full price more often and make
larger purchases than customers who use other payment methods. Forty
percent of customers using a gift card or loyalty card items at full
price, compared to 16% of shoppers using other payment methods.
Improve cash flow –
When a gift
card is sold or recharged, you keep the cash until the card is used to
purchase goods and services.
Benefit from unredeemed
value –
Many
prepaid cards are never fully redeemed. The unredeemed value, known as
“breakage,” can be substantial. For example, one prepaid phone card
industry analyst has estimated that as much as 47% of prepaid card value
goes unredeemed .
Keep more cash in your
business –
By issuing refunds to a gift card rather than issuing cash or credit
card refunds, you can ensure that the customer will spend it in your
store. Also, since any unspent balance remains on the card, there is no
need to issue change for unspent amounts.
Save Money & Eliminate Losses
Eliminate
counterfeiting –
Eliminate the
possibility of counterfeiting which exists with paper gift certificates.
Stop pilferage –
Eliminate employee
or customer pilferage, since cards hold no value until activated, and
all transactions are electronically tracked.
Reduce administrative
costs –
Paper gift certificate
or loyalty card administrative costs run as high as 8% of total
sales. Electronic Gift/loyalty cards reduce this cost by as
much as 90%. Since all transactions are tracked electronically, gift/loyalty
card transactions are more accurate than paper-based programs.
More Convenient
Convenience for
merchants
Easy to implement
Easy to issue & redeem
cards –
All
transactions handled by a credit card processing
terminal, quickly and easily
Easy to track –
All transactions
are electronically tracked, with detailed monthly
statements
More flexible than paper certificates –
One card can contain cash value or
loyalty points, with redemption program
custom designed
to fit your business.
Convenience for Customers
Gift/Loyalty cards are easy to carry and redeem
Gift cards are great for the hard-to-shop-for friend or relative
Enhanced Advertising
Differentiation –
Set yourself apart from your competition by offering your own Gift and loyalty program, instead of the same old gift
certificates and punch
cards.
Branding opportunity –
Keep your business on your customers’ minds
with custom printed
plastic cards, which act a “your billboard in their billfold.”
Areas We Serve:
(Partial List)
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Alabama - AL, Anniston, Oxford, Auburn, Opelika, Birmingham,
Hoover, Decatur, Dothan,
Florence, Muscle Shoals, Gadsden, Huntsville, Mobile, Montgomery, Tuscaloosa Alaska - AK, Anchorage, Fairbanks Arizona - AZ, Flagstaff, Lake Havasu City, Kingman, Phoenix, Mesa, Scottsdale, Prescott, Tucson, Yuma Arkansas - AR, Hot Springs, Jonesboro, Little Rock, North Little Rock, Conway, Pine Bluff, Fayetteville, Springdale, Rogers, Fort Smith |
Louisiana - LA, New Orleans, Metairie, Kenner, Baton
Rouge, Shreveport, Bossier City, Lafayette, Houma, Bayou Cane,
Thibodaux, Lake Charles, Monroe, Alexandria Massachusetts - MA, Worcester, Springfield, Barnstable Town, Pittsfield, Boston, Cambridge, Quincy, Boston/Camb/Brook, Northwest/Merrimack, Metro West, North Shore, South Shore Maryland - MD, Baltimore, Towson, Salisbury, Hagerstown, Martinsburg, Cumberland Maine - ME, Portland, South Portland, Biddeford, Bangor, Lewiston, Auburn
|
Texas - TX, Dallas, Fort Worth, Arlington, Houston, Sugar
Land, Baytown, San Antonio, Austin, Round Rock, El Paso,
McAllen, Edinburg, Mission, Corpus Christi, Brownsville,
Harlingen, Beaumont, Port Arthur, Killeen, Temple, Fort Hood,
Lubbock, Amarillo, Laredo, Waco, Longview, College Station,
Bryan, Tyler, Abilene, Wichita Falls, Odessa, Midland, Sherman,
Denison, Victoria, San Angelo, Texarkana, Dallas/Fort Worth, Mid
Cities, North DFW, South DFW Utah - UT, Salt Lake City, Ogden, Clearfield, Provo, Orem, Logan, St. George
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California - CA,
Los Angeles, Long Beach, Santa
Ana, San Francisco, Oakland, Fremont, Riverside, San Bernardino,
Ontario, San Diego, Carlsbad, San Marcos, Sacramento, Arden,
Arcade, Roseville, San Jose, Sunnyvale, Santa Clara, Fresno,
Oxnard, Thousand Oaks, Ventura, Bakersfield, Stockton, Modesto,
Santa Rosa, Petaluma, Visalia, Porterville, Vallejo, Fairfield,
Salinas, Santa Barbara, Santa Maria, Goleta, San Luis Obispo,
Paso Robles, Santa Cruz, Watsonville, Merced, Chico, Redding,
Yuba City, El Centro, Hanford, Corcoran, Madera, Napa,
Westside-South bay, SF Valley, Central LA, San Gabriel Valley,
Long Beach / 562, Antelope Valley, SF Bay Area, South Bay, East
Bay, Peninsula, North Bay Colorado - CO, Denver, Aurora, Colorado Springs, Boulder, Fort Collins, Loveland, Greeley, Pueblo, Grand Junction Connecticut - CT, Hartford, West Hartford, East Hartford, Bridgeport, Stamford, Norwalk, New Haven, Milford, Norwich, New London |
Michigan - MI, Detroit, Warren, Livonia, Grand Rapids, Wyoming, Lansing, East Lansing, Flint, Ann Arbor, Kalamazoo, Portage, Holland, Grand Haven, Saginaw, Saginaw Township North, Muskegon, Norton Shores, Jackson, Niles, Benton Harbor, Monroe, Battle Creek, Bay City Minnesota - MN, St. Cloud, Rochester, Minneapolis, St. Paul, Bloomington, Duluth Missouri - MO, Springfield, Joplin, Columbia, Jefferson City, St. Louis, Kansas City, St. Joseph, St. Charles, Farmington, South County, West County, North County Mississippi - MS, Jackson, Gulfport, Biloxi, Pascagoula, Hattiesburg Montana - MT, Billings, Missoula, Great Falls North Carolina - NC, Raleigh, Cary, Greensboro, High Point, Durham, Winston, Salem, Asheville, Hickory, Lenoir, Morganton, Fayetteville, Wilmington, Greenville, Jacksonville, Rocky Mount, Burlington, Goldsboro, Charlotte, Gastonia, Concord |
Virginia - VA, Richmond, Roanoke, Lynchburg, Charlottesville, Blacksburg, Christiansburg, Radford, Harrisonburg, Danville, Virginia Beach, Norfolk, Newport News, Winchester Vermont - VT, Burlington, South Burlington Washington - WA, Seattle, Tacoma, Bellevue, Spokane, Olympia, Bremerton, Silverdale, Yakima, Kennewick, Pasco, Richland, Bellingham, Mount Vernon, Anacortes, Wenatchee, Longview Wisconsin - WI, Milwaukee, Waukesha, West Allis, Madison, Green Bay, Appleton, Racine, Oshkosh, Neenah, Janesville, Eau Claire, Wausau, Sheboygan, Fond du Lac, La Crosse West Virginia - WV, Charleston, WV MSA, Morgantown, Huntington, Ashland, Parkersburg, Marietta, Vienna, Wheeling, Weirton, Steubenville, Wyoming - WY, Cheyenne, Casper |
|
District of Columbia
- DC, Washington, Arlington, Alexandria, District of Columbia,
Northern Virginia, Maryland Delaware - DE, Dover Florida - FL, Miami, Fort Lauderdale, Pompano Beach, Tampa, St. Petersburg, Clearwater, Orlando, Kissimmee, Jacksonville, Bradenton, Sarasota, Venice, Cape Coral, Fort Myers, Lakeland, Winter Haven, Palm Bay, Melbourne, Titusville, Deltona, Daytona Beach, Ormond Beach, Pensacola, Ferry Pass, Brent, Port St. Lucie, Tallahassee, Ocala, Naples, Marco Island, Gainesville, Fort Walton Beach, Crestview, Destin, Panama City, Lynn Haven, Punta Gorda, Sebastian, Vero Beach, Palm Coast, West Palm Beach, Saint Augustine, South Florida, Miami/Dade, Broward County, Palm Beach County, Winter Park, Altamonte Springs, Lake Mary, Sanford, Apopka, |
North Dakota - ND, Bismarck, Mandan, Fargo, Grand Forks Nebraska - NE, Lincoln, Omaha, Council Bluffs New Hampshire - NH, Manchester, Nashua New Jersey - NJ, Trenton, Ewing, Atlantic City, Hammonton, Vineland, Millville, Bridgeton, Ocean City New Mexico - NM, Albuquerque, Las Cruces, Santa Fe, Farmington Nevada - NV, Las Vegas, Paradise, Reno, Sparks, Carson City New York - NY, Buffalo, Niagara Falls, Rochester, Albany, Schenectady, Troy, Poughkeepsie, Newburgh, Middletown, Syracuse, Utica, Rome, Binghamton, Kingston, Glens Falls, Ithaca, Elmira, New York, Northern New Jersey, Long Island, Catskills, Chautauqua, Elmira-corning, Hudson Valley, New York City, Plattsburgh, Adirondacks, Watertown, Manhattan, Brooklyn, Queens, Bronx, Staten Island, New Jersey, Westchester, Fairfield |
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Georgia - GA, Atlanta, Sandy Springs, Marietta, Savannah,
Macon, Athens, Clarke County, Gainesville, Albany, Dalton,
Warner Robins, Valdosta, Brunswick, Rome, Hinesville, Fort
Stewart, Columbus, Augusta, Richmond County Hawaii - HI, Honolulu Idaho - ID, Boise City, Nampa, Coeur d'Alene, Idaho Falls, Pocatello, Lewiston Illinois - IL, Peoria, Rockford, Champaign, Urbana, Springfield, Bloomington, Normal, Kankakee, Bradley, Decatur, Belleville, Edwardsville, Fairview Heights, O’Fallon, Collinsville, Alton, Glen Carbon, Troy, Granite City, Cahokia, Columbia, Carbondale, East. St. Louis, Danville, Chicago, Naperville, Joliet, City of Chicago, North Chicago land, West Chicagoland, South Chicagoland, Northwest Suburb Indiana - IN, Indianapolis, Carmel, Fort Wayne, Elkhart, Goshen, Lafayette, Bloomington, Terre Haute, Anderson, Muncie, Michigan City, La Porte, Kokomo, Columbus, Evansville, South Bend, Mishawaka, Northwest Indiana Kansas - KS, Wichita, Topeka, Lawrence, Kansas City, Overland Park Kentucky - KY, Lexington, Fayette, Bowling Green, Owensboro, Elizabethtown, Louisville, Jefferson County |
Ohio - OH, Cleveland, Elyria, Mentor, Columbus, Dayton,
Akron, Toledo, Canton, Massillon, Springfield, Mansfield, Lima,
Sandusky, Cincinnati, Middletown, Youngstown, Warren, Boardman Oklahoma - OK, Oklahoma City, Tulsa, Lawton, Oregon - OR, Salem, Eugene, Springfield, Medford, Bend, Corvallis, Portland, Vancouver, Beaverton Pennsylvania - PA, Pittsburgh, Scranton, Wilkes, Barre, Harrisburg, Carlisle, Lancaster, York, Hanover, Reading, Erie, Johnstown, State College, Lebanon, Altoona, Williamsport, Allentown, Bethlehem, Easton, Philadelphia, Camden, Wilmington Rhode Island - RI, Providence, New Bedford, Fall River South Carolina - SC, Columbia, Charleston, North Charleston, Summerville, Greenville, Mauldin, Easley, Spartanburg, Myrtle Beach, North Myrtle Beach, Conway, Florence, Anderson, Sumter South Dakota - SD, Sioux Falls, Rapid City Tennessee - TN, Nashville, Davidson, Murfreesboro, Franklin, Knoxville, Johnson City, Morristown, Jackson, Cleveland, Chattanooga, Clarksville, Memphis, Kingsport, Bristol |
Apply Now for Our Gift & Loyalty Card Program or email us at customerservice@vitalcashflow.com if you have any questions. You may also contact us at (888)465-0247 Ext 703 to find out how Vital Cash FlowTM may help you to setup a Gift & Loyalty Card Program.
Relationship Rewards Mile™ and Direct Mail Miles™ Terms: Receive two (2) Direct Mail Miles™ for every dollar you receive from our Unsecured Loans and10,000 Relationship Rewards Mile™ miles each calendar year that you use at least one of VCF's products or services,10,000 Relationship Rewards Mile™ for every NEW customer you refer, and promotional miles throughout the year on all products and services. Redeem miles for our Debit Recovery Services, Check Guarantee Services, Gift & Loyalty Card Services, Credit Card Processing Services, Recurring Billing Services, Direct Mail Services, Multiple Check Payment Guarantee Services, other products/services offered by Vital Cash Flow, or to simply buy down the cost of any NEW business financing. Please allow up to 45 days for Relationship Rewards Miles to be added to your account, once earned.
Redeeming Miles: The number of miles required to redeem for products and services is based on your chosen purchases, multiplied by 100 (e.g., if the cost of the purchase is $100.00, the miles required for redemption will be $100 x 100 = 10,000 Relationship Rewards Mile™ and/or Direct Mail Miles™
All rewards will be calculated as specified above and then rounded to the nearest whole increment. Your account must be open and in good standing (not past due, over limit, fraudulent, restricted, high risk, in collections, or part of a consumer credit counseling program or bankruptcy settlement) to redeem rewards. If payments are received based on sales, Relationship Rewards Mile™ and/or Direct Mail Miles™ may not be added to your account or redeemed if there's a greater than 40% unexpected decrease in your gross sales and/or credit card sales.
Relationship Rewards Mile™ and/or Direct Mail Miles™ don't expire as long as your account is open and in good standing and you have used at least one of our products or services in the last calendar year. Relationship Rewards Miles or Direct Mail Miles can not be combined with any other offers, incentives, gifts, discounts, or specials. Relationship Rewards Miles and Direct Mail Miles may be redeemed for a minimum of 20,000 miles. And, you have the option to donate all or part of your miles to a charity of your choice. Vital Cash Flow has the right to change or cancel all reward programs at any time. However, any earned miles will be honored.
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